“Behind The Brand” ASICS by Lester Jones

"Behind The Brand" with the legendary Gel Lyte III Designer Shigeyuki Mitsui, which talks about the latest "Made in Japan" edition of the split tongue silhouette, the 25th Anniversary and designing sneaker. He also refers to the Gel Lyte III as his daughter. A true Legend!   Shigeyuki Mitsui is a true cult figure in the sneaker business. Back... Continue Reading →

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