Asics Tiger joins forces with Foot Locker and the Pensole Academy to create the “Pensole Reflect”. A very special project, which is limited to 300 pairs only and will only be available at seven Foot Locker shops around the globe and online on September 17th.
Asics Tiger has teamed up with The Pensole Footwear Design Academy to create the “Pensole Reflect”. The pair is inspired by reflection and mirror images and features a beautiful navy tone throughout the premium suede upper. The orange leather lining and details give a bit of a pop to this dope sneaker. The split tongue consists of a navy part and a grey one. 3M touches on the tiger stripes and laces, as well as the perforation on the toe box give the finishing touch to this project.
The idea behind this project was not only to find the sneaker of the future, the Pensole Footwear Design Academy was also searching for young talented designers to develop. Out of thousands of competitors, 18 students from around the world were selected by Footlocker and the Pensole Academy to get the chance to design a Gel Lyte III.
They built 6 teams, which had the opportunity to go trough the whole process of designing a pair of sneakers. Each team compared different type of materials, prepared different designs and presented them to the other students and the legendary footwear designer and founder of Pensole, D’wayne Edwards.
The man behind this project is non other then Pensole’s D’wayne Edwards. He began his designer career with only 19 years and has since then worked for brands like Nike and Jordan. He became the youngest design director of Nike’s history and increased the numbers of Jordan by an incredible amount during his 7 years there.
He found the Pensole Footwear Design Academy back in 2010. The Academy gives young talented design students the opportunity to have an inside look of the industry. The students are teached the different steps of the designing process:
inspiration, concept development, process, problem solving, materials, prototyping, marketing, business, networking, and branding.
D’wayne Edwards hopes to find the next generation of designers in his Academy and the numbers speak for itself. More then 180 students that have graduated in the Pensole Academy are currently working in the footwear industry!
Personally I think they did a great job on the material selection and color way. I have to admit that I’m usually not the biggest fan of orange, but in this case the color combo does it for me. A great project by Asics, Foot Locker, the Pensole Academy and of course those young students with an even better final result!
The part of this project that amazes me the most, is that Asics, Foot Locker and Pensole give this chance to the young students, to create and develop ideas and also that they give them a view into the designing industry.
I hope to get lucky myself online at Foot Locker on Saturday, cause unfortunately I don’t live anywhere near the locations the kicks are dropping.
Below you can check out a preview video of the project. Check out the Youtube Channel of Foot Locker to check out how the students were challenged during the whole project.
Check out the list below to see which 7 Foot Locker locations, you can get this amazing project from. The pair will also be releasing online on September 17th in very limited quantities, so I hope you get lucky! The “Pensole Reflect” is priced on 150$.
Foot Locker New York (112 West 34th Street)
Foot Locker Los Angeles (8500 Beverly Boulevard)
Foot Locker London (283 Oxford Street)
Foot Locker Paris (4-6 Rue Pierre Lescot)
Foot Locker Milano (Corso Vittorio Emanuele II, 24/28)
Foot Locker Toronto (247 Yonge Street South)
Foot Locker Tigard, Ore. (9459 SW Washington Square Road)
Source: Foot Locker