ASICS Tiger and the legendary sneaker retailer Atmos, have teamed up to honor the midnight life of the Japanese capital Tokyo.
The “Midnight Tokyo” collaboration is set to release on October 29th exclusively at Atmos locations in Japan. The pair will drop later on in their US store, but there is no further information on the release date yet.
Asics Tiger and the Japanese retailer Atmos have teamed up for another collaboration on the Gel Lyte III silhouette. The inspiration behind this dope project, comes from the capital of Japan, Tokyo. A chaotic and sleepless city, which is full of light by night.
The Asics Gel Lyte III x Atmos features a special type of reflective material on the side panels and toe box, that changes color in contrast to the light that hits the pair.
They added a pattern using 3M material throughout the entire upper, influenced by the lights of Tokyo’s building signs by night when it rains.
The finishing touch comes with the purple tiger stripes and rope laces, which give a bit of contrast to the black upper.
The material choice is inspired by the Tamamushi (玉虫), a insect which can be found in Japan and has similar traits.
I think Atmos and Asics Tiger have done a great job in terms of trying to do something different. The “Midnight Tokyo” Gel Lyte III might be a bit gaudy for most of the sneaker enthusiasts, but that’s what I like about it most. Atmos has been known for outstanding designs in the past and I hope they keep on doing it in future.
I like how they tried to get that twist into the pair with the color changing materials and the combination of black and purple just does it for me. The only negative aspects of the pair are that the materials don’t look very premium to me, especially the mesh on the tongue and also the high retail. Apart from that big up to Atmos for the nice job on these!
Personally I think I’ll be copping this pair if the budget is right by the end of the month, as I’ve had too many pick up this month already.
Keep posted for more information and shots of the Asics Gel Lyte III x Atmos “Midnight Tokyo” which will be exclusively releasing at Atmos locations on October 29th and priced at 16’500¥ plus taxes (150€). If you want to grab a pair, start looking for a hook up in Japan or the US, as the pair won’t be dropping at retailers worldwide…