I’ve decided to do a Vintage ASICS month in July, as the brand has recently been bringing back a lot of OG silhouettes from the 90’s, as for example the Gel Lyte OG, which hits retailers on July 6th.
I’ll be presenting a pair or more of original ASICS Tiger pairs from 1960’s to 90’s each day on my Instagram and Facebook pages. Taking you so a bit trough the history of the Japanese brand and hoping also to inspire ASICS Tiger to bring back some of the silhouettes I’ll be displaying.
Unfortunately I won’t be able to write a blog post about every single pair, but I’ll try to pick a couple of pairs and write a article about them.
The ASICS Vintage month will end with a very special project, on which I’m working on currently and I really hope it works out.
I would recommend you to stay tuned to the blog to find out what’s going to happen!
ASICS Gel Lyte III White/Teal/Citrus
Starting off the month with the favorite vintage pair in my possession, the ASICS Gel Lyte III White/Teal/Citrus, which originally released in 1990.
The great mind behind the Gel Lyte III is Shigeyuki Mitsui, a Japanese nativ, born in the north of the country and who joined ASICS Tiger in 1984.
Being definitely one of the most recognizable silhouettes from ASICS Tiger to ever release, the Gel Lyte III made a huge impact in the runner industry in the 90’s with an even lighter shoe then the previous Gel Lyte series, a trio-density compression moulded EVA midsole and with the split tongue, which gives the silhouette an extra plus in comfort and aesthetics. Even tough the most of you know the split tongue from the Gel Lyte III, this iconic feature had already been seen on the Gel LD Racer in 1989.
The concept behind the Gel Lyte III was to create something that hadn’t been seen yet in the market. A running shoe with the most modern technology and functions, but furthermore with nice and colorful aesthetics.
In my eyes, Mitsui created a very comfortable and also one of the technologically most advanced runners of the 90’s. Furthermore the White/Teal/Citrus color way is one of my favorite color schemes on this silhouette.
In the mid 2000’s the silhouette gives it’s comeback with a collaboration with New York based sneaker retailer David Z. Ronnie Fieg who worked back then for his uncle at the store, was the responsible to design the “252 Pack”.
What happens from then on is history…