ASICS Vintage Month

I've decided to do a Vintage ASICS month in July, as the brand has recently been bringing back a lot of OG silhouettes from the 90's, as for example the Gel Lyte OG, which hits retailers on July 6th. I'll be presenting a pair or more of original ASICS Tiger pairs from 1960's to 90's…

Kith and RF celebrate their 5th Anniversary

Ronnie Fieg and Kith are celebrating their 5th Anniversary this year! In honor of this special occasion we'll be seeing some interesting collaborations between the New York based designer and some of the most popular brands. Asics Tiger will be a very important part of this Anniversary, with some long expected unicorn pairs... RF has been teasing…

History of the Gel Lyte III

Since I got into Asics my favorite silhouette has been the Gel Lyte III. Personally I just love the comfort and of course that unique and iconic split tongue, which gives them a very fresh look. As I finally managed to get together to four original color ways from 1990/91 of the Gel Lyte III,…

Asics Gel Lyte III x Zillion

Back in 2011 Asics Tiger and Zillion came together to create one of the best pairs that have ever been produced and using the Gel Lyte III silhouette as the base for they're collaboration. Asics and Zillion decided to use a very simple off white color way on the upper and a clear tan color…

“Behind The Brand” ASICS by Lester Jones

"Behind The Brand" with the legendary Gel Lyte III Designer Shigeyuki Mitsui, which talks about the latest "Made in Japan" edition of the split tongue silhouette, the 25th Anniversary and designing sneaker. He also refers to the Gel Lyte III as his daughter. A true Legend!   Shigeyuki Mitsui is a true cult figure in the sneaker business. Back…