“Behind The Brand” ASICS by Lester Jones

"Behind The Brand" with the legendary Gel Lyte III Designer Shigeyuki Mitsui, which talks about the latest "Made in Japan" edition of the split tongue silhouette, the 25th Anniversary and designing sneaker. He also refers to the Gel Lyte III as his daughter. A true Legend!   Shigeyuki Mitsui is a true cult figure in the sneaker business. Back…

Asics Gel Lyte III x Footpatrol “Squad” – Teaser Video

It's 25th Anniversary time! London based sneaker store Footpatrol is next up for the Anniversary of the iconic split silhouette. Here is a short teaser video, which shows how this latest collaboration will be looking like.   This amazing collab with the UK retailer Footpatrol will be dropping later this month and clearly is one…